Document On Ready | Digital marketing agency in HK

Social media had taken the customer relationship channel in 2017, and sure will continue on 2018. Customer get used to enquire information about products, promotions and events.

Under this background, chatbot will be an efficient and cost saving tool.

Customised experience

You may feel confused what is a Backend system, but you must understand its role in the big picture. They are the backbone everything.

Backend systems are where you get your user's contact information, online orders, provide raw data for analytics and most of the time, also a content management system.

#1 Defining goals

There are a number of goals you can run for, but they need a prioity.

Goals settings refer to "Goals" inside "Conversion" section in Google analytics. Goals settings provide a quick and easy way to validate a funnel's conversion.

We had been working with our clients to improve their sites, some of them for more than 24 variants over 24 months period.

Here is some facts you may not know about A/B test:

A/B test - is a methology to improve existing ads/landing pages/graphics that provide better results. It is a method to provide consistance improvements(so it takes time) to results, conversion rates, sales or any quantitative results.

Prerequisite: basic convesion rates, numeric focused mind, ab-test glossary

For example, in the contact us form, someone suggested that large submit button will have higher form conversation. We do not know which is true until we tested it. We can apply A/B test here to verify the suggestion above.

Google shopping ads just launched in Hong Kong! (2017 September) Be one of the first few brands who join this blue sea and catch the high wave of e-commerce!

Who can join?

• Adwords account linked with Merchant center
• E-commerce sites with online checkout, deliver-to-door
• Non-prohibited content/products

Landing page - where the conversion happens. Generally a landing page consist of a form that have a few fields to enter, asking your customer to complete an action. Either register an event, subscribe to newsletter, buy now etc.

To make conversion better, make your ad money more effective, these are some advise to take:

E-commerce is more than selling things online. It provides many efficiency breakthrough over traditional sales. 10 times of sales figure with the same salesforce, and the scale is not limited to the number of storefront.

This is the playfield of pure knowledge.