Document On Ready | Digital marketing agency in HK

A/B test: from our 24 months experience

Posted by Joe Tsui on Oct 3, 2017 4:55:57 AM

We had been working with our clients to improve their sites, some of them for more than 24 variants over 24 months period.

Here is some facts you may not know about A/B test:

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Topics: digital-marketing, ab-test

A/B test - what is it? Begin in 3 steps (2018)

Posted by Joe Tsui on Sep 26, 2017 8:48:00 PM

A/B test - is a methology to improve existing ads/landing pages/graphics that provide better results. It is a method to provide consistance improvements(so it takes time) to results, conversion rates, sales or any quantitative results.

Prerequisite: basic convesion rates, numeric focused mind, ab-test glossary

For example, in the contact us form, someone suggested that large submit button will have higher form conversation. We do not know which is true until we tested it. We can apply A/B test here to verify the suggestion above.

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Topics: digital-marketing, ab-test, introductory

A/B test glossary (2018)

Posted by Joe Tsui on Sep 26, 2017 12:39:24 AM
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Topics: glossary, ab-test

Google shopping ad - new ad format launched in 2017 Hong Kong

Posted by Joe Tsui on Sep 18, 2017 1:13:49 AM

Google shopping ads just launched in Hong Kong! (2017 September) Be one of the first few brands who join this blue sea and catch the high wave of e-commerce!


Who can join?

  • Adwords account linked with Merchant center
  • E-commerce sites with online checkout, deliver-to-door
  • Non-prohibited content/products
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Topics: e-commerce, digital-advertising, Google, FAQ

Effective marketing landing page in 2018

Posted by Joe Tsui on Sep 13, 2017 1:00:00 AM

Landing page - where the conversion happens. Generally a landing page consist of a form that have a few fields to enter, asking your customer to complete an action. Either register an event, subscribe to newsletter, buy now etc.

To make conversion better, make your ad money more effective, these are some advise to take:

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Topics: digital-marketing

Never forgot one important advantage in e-commerce: automation (2017 Sep updated)

Posted by Joe Tsui on Sep 11, 2017 1:00:00 AM

E-commerce is more than selling things online. It provides many efficiency breakthrough over traditional sales. 10 times of sales figure with the same salesforce, and the scale is not limited to the number of storefront.

This is the playfield of pure knowledge.

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Topics: e-commerce

Why voting is hard?

Posted by Joe Tsui on Sep 7, 2017 12:16:07 AM


Client: Lets put on a voting there. That can shows the popular one!

Us: How do you wanna vote?


When marketers want to have “engagement” and “popularity index”, voting is “the mechanic” to go. But not so much by digital marketer though.

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Topics: digital guru

8he most efficient banner ads size in 2018 (LREC, ??, ??)

Posted by Joe Tsui on Sep 4, 2017 7:57:10 AM

Banner ads are created different.

In 2017, Google display network accept 18 different animated ad size. But is there some size more effective for some mistery reasons?

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Topics: digital-marketing, digital-advertising

CEO Thoughts that killing your e-commerce channel

Posted by Joe Tsui on Aug 30, 2017 7:43:48 AM

You think you know e-commerce inside out because you buy a lot from online stores?

No, you don’t.

You think you know e-commerce inside out becaus

e you have been in traditional retail for more than 30 years?

Probably not.

The following are some “common senses” that people always get wrong, so common that you learned them in retail 101, and I still hear some C-level management say these things from time to time. When these mistaken ideas from the C-level are implemented by associates, it can properly break everything.

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Topics: e-commerce

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