Funnel is the “jargon” which we turn someone into becoming your goal (or customer). There are more even more new jargon to the funnel process itself: Awareness, interest, consideration, conversion
First, clarify some terminology, in Adwords goals:
Sales - Drive sales online, in app, by phone, or in store (“conversions” in FB)
Leads - Get leads and other conversions by encouraging customers to take action
Web traffic - Get the right people to visit your website
Google shopping ads just launched in Hong Kong! (2017 September) Be one of the first few brands who join this blue sea and catch the high wave of e-commerce!
Who can join?
- Adwords account linked with Merchant center
- E-commerce sites with online checkout, deliver-to-door
- Non-prohibited content/products
Banner ads are created different.
In 2017, Google display network accept 18 different animated ad size. But is there some size more effective for some mistery reasons?