Document On Ready | Digital marketing agency in HK

Dear retailers in 2018,

Digital marketing had been all over the place for a few years. Setting up a fan page, post regular updates, creative campaigns, chatbots, content marketing, viral videos etc. Digital marketing had quickly evolved, demanding more and more skill sets. Every year new areas pops up and add to digital marketing spectrum, and more will pops in coming years.

Social media had taken the customer relationship channel in 2017, and sure will continue on 2018. Customer get used to enquire information about products, promotions and events.

Under this background, chatbot will be an efficient and cost saving tool.

Customised experience

#1 Defining goals

There are a number of goals you can run for, but they need a prioity.

Goals settings refer to "Goals" inside "Conversion" section in Google analytics. Goals settings provide a quick and easy way to validate a funnel's conversion.

We had been working with our clients to improve their sites, some of them for more than 24 variants over 24 months period.

Here is some facts you may not know about A/B test:

A/B test - is a methology to improve existing ads/landing pages/graphics that provide better results. It is a method to provide consistance improvements(so it takes time) to results, conversion rates, sales or any quantitative results.

Prerequisite: basic convesion rates, numeric focused mind, ab-test glossary

For example, in the contact us form, someone suggested that large submit button will have higher form conversation. We do not know which is true until we tested it. We can apply A/B test here to verify the suggestion above.

Landing page - where the conversion happens. Generally a landing page consist of a form that have a few fields to enter, asking your customer to complete an action. Either register an event, subscribe to newsletter, buy now etc.

To make conversion better, make your ad money more effective, these are some advise to take:

Banner ads are created different.

In 2017, Google display network accept 18 different animated ad size. But is there some size more effective for some mistery reasons?