Document On Ready | Digital marketing agency in HK

ELI5: what is a marketing funnel?

Posted by Joe Tsui on Oct 9, 2020 6:28:31 AM

Funnel is the “jargon” which we turn someone into becoming your goal (or customer). There are more even more new jargon to the funnel process itself: Awareness, interest, consideration, conversion

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Topics: digital-marketing, digital-advertising

Which ad goals is better? sales vs leads (2020 Sept)

Posted by Joe Tsui on Sep 15, 2020 4:29:05 AM



First, clarify some terminology, in Adwords goals:

Sales - Drive sales online, in app, by phone, or in store (“conversions” in FB)

Leads - Get leads and other conversions by encouraging customers to take action

Web traffic - Get the right people to visit your website

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Topics: digital-marketing, digital-advertising, introductory

Getting paid online - the gateway do affect your conversion rate

Posted by Joe Tsui on Aug 14, 2020 8:07:03 AM

In view of the marketing team, the payment gateway is straightforward and easy. Channels bring customers in, they pay, simple as that, I had made numerous purchases already, right?


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Topics: e-commerce, digital-marketing

A digital team is very powerful, and should also be neat. [2018 updated]

Posted by Joe Tsui on Oct 19, 2018 3:43:40 AM

Dear retailers in 2018,

Digital marketing had been all over the place for a few years. Setting up a fan page, post regular updates, creative campaigns, chatbots, content marketing, viral videos etc. Digital marketing had quickly evolved, demanding more and more skill sets. Every year new areas pops up and add to digital marketing spectrum, and more will pops in coming years.

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Topics: digital-marketing, Our services

Why you need a chatbot for your retail business

Posted by Joe Tsui on Feb 9, 2018 2:29:14 AM

Social media had taken the customer relationship channel in 2017, and sure will continue on 2018. Customer get used to enquire information about products, promotions and events.

Under this background, chatbot will be an efficient and cost saving tool.

Customised experience

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Topics: digital-marketing, Our services

5 Tips when creating Social Media Content

Posted by Joe Tsui on Oct 17, 2017 1:03:17 AM

#1 Defining goals

There are a number of goals you can run for, but they need a prioity.

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Topics: digital-marketing

Goal Setting & Benchmarking

Posted by Joe Tsui on Oct 8, 2017 10:00:00 AM

Goals settings refer to "Goals" inside "Conversion" section in Google analytics. Goals settings provide a quick and easy way to validate a funnel's conversion.

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Topics: digital-marketing, Analytics service

A/B test: from our 24 months experience

Posted by Joe Tsui on Oct 3, 2017 4:55:57 AM

We had been working with our clients to improve their sites, some of them for more than 24 variants over 24 months period.

Here is some facts you may not know about A/B test:

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Topics: digital-marketing, ab-test

A/B test - what is it? Begin in 3 steps (2018)

Posted by Joe Tsui on Sep 26, 2017 8:48:00 PM

A/B test - is a methology to improve existing ads/landing pages/graphics that provide better results. It is a method to provide consistance improvements(so it takes time) to results, conversion rates, sales or any quantitative results.

Prerequisite: basic convesion rates, numeric focused mind, ab-test glossary

For example, in the contact us form, someone suggested that large submit button will have higher form conversation. We do not know which is true until we tested it. We can apply A/B test here to verify the suggestion above.

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Topics: digital-marketing, ab-test, introductory

Effective marketing landing page in 2018

Posted by Joe Tsui on Sep 13, 2017 1:00:00 AM

Landing page - where the conversion happens. Generally a landing page consist of a form that have a few fields to enter, asking your customer to complete an action. Either register an event, subscribe to newsletter, buy now etc.

To make conversion better, make your ad money more effective, these are some advise to take:

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Topics: digital-marketing

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