Document On Ready | Digital marketing agency in HK

Which ad goals is better? sales vs leads (2020 Sept)

Posted by Joe Tsui on Sep 15, 2020 4:29:05 AM



First, clarify some terminology, in Adwords goals:

Sales - Drive sales online, in app, by phone, or in store (“conversions” in FB)

Leads - Get leads and other conversions by encouraging customers to take action

Web traffic - Get the right people to visit your website

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Topics: digital-marketing, digital-advertising, introductory

Content management systems for websites (2019 updated)

Posted by Joe Tsui on Dec 10, 2018 7:09:15 AM

A content management system help site admin edit their site without any programming skills or writing any code.

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Topics: digital guru, introductory

A/B test - what is it? Begin in 3 steps (2018)

Posted by Joe Tsui on Sep 26, 2017 8:48:00 PM

A/B test - is a methology to improve existing ads/landing pages/graphics that provide better results. It is a method to provide consistance improvements(so it takes time) to results, conversion rates, sales or any quantitative results.

Prerequisite: basic convesion rates, numeric focused mind, ab-test glossary

For example, in the contact us form, someone suggested that large submit button will have higher form conversation. We do not know which is true until we tested it. We can apply A/B test here to verify the suggestion above.

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Topics: digital-marketing, ab-test, introductory

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