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8he most efficient banner ads size in 2018 (LREC, ??, ??)

Posted by Joe Tsui on Sep 4, 2017 7:57:10 AM

Banner ads are created different.

Effective banner ad sizes

In 2017, Google display network accept 18 different animated ad size. But is there some size more effective for some mistery reasons?

The answer is: YES.

Google does provide recommendations to ad size:

336x280 (Large rectangle, LREC)

336x280 (Large rectangle)

300x250 (Inline rectangle)

300x250 (Inline rectangle)

728x90 (Leaderboard)

728x90 (Leaderboard)

These are the most effective sizes to go when the creative starts. These are all appliable to animated ads, HTML5 ads and also static image ads. Most advertising networks accept these size, so these size should be able to serve and start collecting data and start the optimization from there.

Of course, further optimization should be based on the real CTR data.

Got questions? Contact Us!


Image from demandamurray

Topics: digital-marketing, digital-advertising

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