Document On Ready | Digital marketing agency in HK
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Hong Kong has the highest smart mobile device penatration in Asia. We born in the digital era, when personal computer, smart phones overwhem everyone’s day to day life. It is very difficult nowadays to think about the life before smart phone exists. Under this background, the digital world is still very new and young, leavingContinue reading “Who we are – Digital Marketing Agency in Hong Kong”
Dear retailers in 2021, Digital marketing had been all over the place since COVID. Setting up an e-shop, fan page, post regular updates, creative campaigns, chatbots, content marketing, viral videos etc. Digital marketing had quickly evolved, demanding more and more skill sets. Every year new areas pops up and add to digital marketing spectrum, and moreContinue reading “A digital team is very powerful, and should also be neat. [2021 updated]”
#1 Defining goals There are a number of goals you can run for, but they need a prioity. Generate traffic to website? Create a community? Generate interactions? Generate revenue? “Know the goal, setup a tracker and measure them before running”, as Jayson DeMers suggests. Keep this information in mind when crafting your social media content, or your socialContinue reading “5 Tips when creating Social Media Content”
First, clarify some terminology, in Adwords goals: Sales – Drive sales online, in app, by phone, or in store (“conversions” in FB) Leads – Get leads and other conversions by encouraging customers to take action Web traffic – Get the right people to visit your website There are some minor differences between these 3. “Sales“Continue reading “Which ad goals is better? sales vs leads (2020 Sept)”
Funnel is the “jargon” which we turn someone into becoming your goal (or customer). There are more even more new jargon to the funnel process itself: Awareness, interest, consideration, conversion I use these real life examples instead of above jargon, as they are too abstract to be understand-able to me. Simply put, these are theContinue reading “ELI5: what is a marketing funnel?”
NGO IT projects are hard and difficult for NGO themselves. We had worked with varies NGOs, and also HKJC funded projects. We understand the limitations about these organisations We can provide: Consulting work Build portal sites, blogs Technical direction and technical choices selection Working with IT team Quotation process Our previous work Consulting work InsideContinue reading “NGO clients and projects”
In view of the marketing team, the payment gateway is straightforward and easy. Channels bring customers in, they pay, simple as that, I had made numerous purchases already, right? But payment gateway matters as they is part of the funnel. A bad payment gateway flow may confuse customers during checkout, so the drop off rateContinue reading “Getting paid online – the gateway do affect your conversion rate”
A content management system help site admin edit their site without any programming skills or writing any code. Do I need a CMS to my website? It depends on: Scale of your website Frequency of change Budget: one-off or subscription-based Webmaster staff training Scale of your website Number of pages Number of languages to serveContinue reading “Content management systems for websites (2019 updated)”
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