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Who we are – Digital Marketing Agency in Hong Kong

Hong Kong has the highest smart mobile device penatration in Asia. We born in the digital era, when personal computer, smart phones overwhem everyone’s day to day life. It is very difficult nowadays to think about the life before smart phone exists. Under this background, the digital world is still very new and young, leavingContinue reading “Who we are – Digital Marketing Agency in Hong Kong”

A digital team is very powerful, and should also be neat. [2021 updated]

Dear retailers in 2021, Digital marketing had been all over the place since COVID. Setting up an e-shop, fan page, post regular updates, creative campaigns, chatbots, content marketing, viral videos etc. Digital marketing had quickly evolved, demanding more and more skill sets. Every year new areas pops up and add to digital marketing spectrum, and moreContinue reading “A digital team is very powerful, and should also be neat. [2021 updated]”

5 Tips when creating Social Media Content

#1 Defining goals There are a number of goals you can run for, but they need a prioity. Generate traffic to website? Create a community? Generate interactions? Generate revenue? “Know the goal, setup a tracker and measure them before running”, as Jayson DeMers suggests.  Keep this information in mind when crafting your social media content, or your socialContinue reading “5 Tips when creating Social Media Content”

Which ad goals is better? sales vs leads (2020 Sept)

First, clarify some terminology, in Adwords goals: Sales – Drive sales online, in app, by phone, or in store (“conversions” in FB) Leads – Get leads and other conversions by encouraging customers to take action Web traffic – Get the right people to visit your website There are some minor differences between these 3. “Sales“Continue reading “Which ad goals is better? sales vs leads (2020 Sept)”

NGO clients and projects

NGO IT projects are hard and difficult for NGO themselves.  We had worked with varies NGOs, and also HKJC funded projects. We understand the limitations about these organisations We can provide: Consulting work Build portal sites, blogs Technical direction and technical choices selection Working with IT team Quotation process Our previous work Consulting work InsideContinue reading “NGO clients and projects”

Getting paid online – the gateway do affect your conversion rate

In view of the marketing team, the payment gateway is straightforward and easy. Channels bring customers in, they pay, simple as that, I had made numerous purchases already, right? But payment gateway matters as they is part of the funnel. A bad payment gateway flow may confuse customers during checkout, so the drop off rateContinue reading “Getting paid online – the gateway do affect your conversion rate”

Content management systems for websites (2019 updated)

A content management system help site admin edit their site without any programming skills or writing any code. Do I need a CMS to my website? It depends on: Scale of your website Frequency of change Budget: one-off or subscription-based Webmaster staff training Scale of your website Number of pages Number of languages to serveContinue reading “Content management systems for websites (2019 updated)”

[Resources] How is Email performing compare to others? 2018

Link to the report Email marketing Giant Mailchimp gathered anonymous statistics so you can compare your effectiveness of your campaign to others. It even segmented info different industry for a more actuate comparison. A few highlights: Open rates: 21.09% Click rate: 2.61% If the email list is built correctly, email marketing is still one of the most effective channelContinue reading “[Resources] How is Email performing compare to others? 2018”

Content management system from business point of view

As a business owner, you may think, why a content management system (CMS) is needed? I (managers) passed those operations to content team and IT team anyways. Content management system (of a website or app) aims to provide non-technical team members to perform their day-to-day content update easily. To one extreme, for example, if aContinue reading “Content management system from business point of view”

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