[Resources] How is Email performing compare to others? 2018

Link to the report

Email marketing Giant Mailchimp gathered anonymous statistics so you can compare your effectiveness of your campaign to others.

It even segmented info different industry for a more actuate comparison.

A few highlights:

Open rates: 21.09%

Click rate: 2.61%

If the email list is built correctly, email marketing is still one of the most effective channel for marketing. 2.61% average click rate, and 4.78% in “Hobbies” section.. It’s just impressive.

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