A digital team is very powerful, and should also be neat. [2021 updated]

Dear retailers in 2021, Digital marketing had been all over the place since COVID. Setting up an e-shop, fan page, post regular updates, creative campaigns, chatbots, content marketing, viral videos etc. Digital marketing had quickly evolved, demanding more and more skill sets. Every year new areas pops up and add to digital marketing spectrum, and moreContinue reading “A digital team is very powerful, and should also be neat. [2021 updated]”

5 Tips when creating Social Media Content

#1 Defining goals There are a number of goals you can run for, but they need a prioity. Generate traffic to website? Create a community? Generate interactions? Generate revenue? “Know the goal, setup a tracker and measure them before running”, as Jayson DeMers suggests.  Keep this information in mind when crafting your social media content, or your socialContinue reading “5 Tips when creating Social Media Content”

Which ad goals is better? sales vs leads (2020 Sept)

First, clarify some terminology, in Adwords goals: Sales – Drive sales online, in app, by phone, or in store (“conversions” in FB) Leads – Get leads and other conversions by encouraging customers to take action Web traffic – Get the right people to visit your website There are some minor differences between these 3. “Sales“Continue reading “Which ad goals is better? sales vs leads (2020 Sept)”

ELI5: what is a marketing funnel?

Funnel is the “jargon” which we turn someone into becoming your goal (or customer). There are more even more new jargon to the funnel process itself: Awareness, interest, consideration, conversion I use these real life examples instead of above jargon, as they are too abstract to be understand-able to me. Simply put, these are theContinue reading “ELI5: what is a marketing funnel?”

Getting paid online – the gateway do affect your conversion rate

In view of the marketing team, the payment gateway is straightforward and easy. Channels bring customers in, they pay, simple as that, I had made numerous purchases already, right? But payment gateway matters as they is part of the funnel. A bad payment gateway flow may confuse customers during checkout, so the drop off rateContinue reading “Getting paid online – the gateway do affect your conversion rate”

[Resources] How is Email performing compare to others? 2018

Link to the report Email marketing Giant Mailchimp gathered anonymous statistics so you can compare your effectiveness of your campaign to others. It even segmented info different industry for a more actuate comparison. A few highlights: Open rates: 21.09% Click rate: 2.61% If the email list is built correctly, email marketing is still one of the most effective channelContinue reading “[Resources] How is Email performing compare to others? 2018”

Content management system from business point of view

As a business owner, you may think, why a content management system (CMS) is needed? I (managers) passed those operations to content team and IT team anyways. Content management system (of a website or app) aims to provide non-technical team members to perform their day-to-day content update easily. To one extreme, for example, if aContinue reading “Content management system from business point of view”

Why you need a chatbot for your retail business

Social media had taken the customer relationship channel in 2017, and sure will continue on 2018. Customer get used to enquire information about products, promotions and events. Under this background, chatbot will be an efficient and cost saving tool. Customised experience As a bot, it can acquire customer information automatically from social media and provideContinue reading “Why you need a chatbot for your retail business”

Goal Setting & Benchmarking

Goals settings refer to “Goals” inside “Conversion” section in Google analytics. Goals settings provide a quick and easy way to validate a funnel’s conversion. Goals can be the same as KPI. E.g. number of people completed registration, Pageviews, how “engaged” visitors are in terms of page/session etc. Goal settings for convenience For example we have twoContinue reading “Goal Setting & Benchmarking”

A/B test: from our 24 months experience

We had been working with our clients to improve their sites, some of them for more than 24 variants over 24 months period. Here is some facts you may not know about A/B test: Creativity is the major factor to find a good variant The creativity involved in A/B test is highly underrated. Knowledge toContinue reading “A/B test: from our 24 months experience”