A digital team is very powerful, and should also be neat. [2021 updated]

Dear retailers in 2021, Digital marketing had been all over the place since COVID. Setting up an e-shop, fan page, post regular updates, creative campaigns, chatbots, content marketing, viral videos etc. Digital marketing had quickly evolved, demanding more and more skill sets. Every year new areas pops up and add to digital marketing spectrum, and moreContinue reading “A digital team is very powerful, and should also be neat. [2021 updated]”

5 Tips when creating Social Media Content

#1 Defining goals There are a number of goals you can run for, but they need a prioity. Generate traffic to website? Create a community? Generate interactions? Generate revenue? “Know the goal, setup a tracker and measure them before running”, as Jayson DeMers suggests.  Keep this information in mind when crafting your social media content, or your socialContinue reading “5 Tips when creating Social Media Content”

Which ad goals is better? sales vs leads (2020 Sept)

First, clarify some terminology, in Adwords goals: Sales – Drive sales online, in app, by phone, or in store (“conversions” in FB) Leads – Get leads and other conversions by encouraging customers to take action Web traffic – Get the right people to visit your website There are some minor differences between these 3. “Sales“Continue reading “Which ad goals is better? sales vs leads (2020 Sept)”

ELI5: what is a marketing funnel?

Funnel is the “jargon” which we turn someone into becoming your goal (or customer). There are more even more new jargon to the funnel process itself: Awareness, interest, consideration, conversion I use these real life examples instead of above jargon, as they are too abstract to be understand-able to me. Simply put, these are theContinue reading “ELI5: what is a marketing funnel?”

Getting paid online – the gateway do affect your conversion rate

In view of the marketing team, the payment gateway is straightforward and easy. Channels bring customers in, they pay, simple as that, I had made numerous purchases already, right? But payment gateway matters as they is part of the funnel. A bad payment gateway flow may confuse customers during checkout, so the drop off rateContinue reading “Getting paid online – the gateway do affect your conversion rate”

Goal Setting & Benchmarking

Goals settings refer to “Goals” inside “Conversion” section in Google analytics. Goals settings provide a quick and easy way to validate a funnel’s conversion. Goals can be the same as KPI. E.g. number of people completed registration, Pageviews, how “engaged” visitors are in terms of page/session etc. Goal settings for convenience For example we have twoContinue reading “Goal Setting & Benchmarking”

A/B test: from our 24 months experience

We had been working with our clients to improve their sites, some of them for more than 24 variants over 24 months period. Here is some facts you may not know about A/B test: Creativity is the major factor to find a good variant The creativity involved in A/B test is highly underrated. Knowledge toContinue reading “A/B test: from our 24 months experience”

Google shopping ad – new ad format launched in 2017 Hong Kong

Google shopping ads just launched in Hong Kong! (2017 September) Be one of the first few brands who join this blue sea and catch the high wave of e-commerce!\ Who can join? Adwords account linked with Merchant center E-commerce sites with online checkout, deliver-to-door Non-prohibited content/products Advantages? 1. Attractive – Ads with IMAGES Because image SELL, andContinue reading “Google shopping ad – new ad format launched in 2017 Hong Kong”

Effective marketing landing page in 2018

Landing page – where the conversion happens. Generally a landing page consist of a form that have a few fields to enter, asking your customer to complete an action. Either register an event, subscribe to newsletter, buy now etc. To make conversion better, make your ad money more effective, these are some advise to take: Call-to-actionContinue reading “Effective marketing landing page in 2018”