Who we are – Digital Marketing Agency in Hong Kong

Hong Kong has the highest smart mobile device penatration in Asia. We born in the digital era, when personal computer, smart phones overwhem everyone’s day to day life. It is very difficult nowadays to think about the life before smart phone exists. Under this background, the digital world is still very new and young, leavingContinue reading “Who we are – Digital Marketing Agency in Hong Kong”

A digital team is very powerful, and should also be neat. [2021 updated]

Dear retailers in 2021, Digital marketing had been all over the place since COVID. Setting up an e-shop, fan page, post regular updates, creative campaigns, chatbots, content marketing, viral videos etc. Digital marketing had quickly evolved, demanding more and more skill sets. Every year new areas pops up and add to digital marketing¬†spectrum, and moreContinue reading “A digital team is very powerful, and should also be neat. [2021 updated]”

Content management system from business point of view

As a business owner, you may think, why a content management system (CMS) is needed? I (managers) passed those operations to content team and IT team anyways. Content management system (of a website or app) aims to provide non-technical team members to perform their day-to-day content update easily. To one extreme, for example, if aContinue reading “Content management system from business point of view”

Frontend development – what is it?

Frontend systems build the user interface and interacts with user. A message box, a button that darken when mouse moves over it, two or three column layout… all are powered by frontend systems. Other than that, there are many sub-categories of frontend development: Interactive development Interactive-ness take a great part in user experience. The browser should reactContinue reading “Frontend development – what is it?”

Backend development – what is it?

You may feel confused what is a Backend system, but you must understand its role in the big picture. They are the backbone everything. Backend systems are where you get your user’s contact information, online orders, provide raw data for analytics and most of the time, also a content management system. Backend system might beContinue reading “Backend development – what is it?”

Effective marketing landing page in 2018

Landing page – where the conversion happens. Generally a landing page consist of a form that have a few fields to enter, asking your customer to complete an action.¬†Either register an event, subscribe to newsletter, buy now etc. To make conversion better, make your ad money more effective, these are some advise to take: Call-to-actionContinue reading “Effective marketing landing page in 2018”