Content management system from business point of view

As a business owner, you may think, why a content management system (CMS) is needed? I (managers) passed those operations to content team and IT team anyways.

Content management system (of a website or app) aims to provide non-technical team members to perform their day-to-day content update easily.

To one extreme, for example, if a website do not have any system to manage its content, updating a page’s body text will involves IT team. In practise, content team noticed a need to change in content, drafted the content and send the content to IT team, and IT team made the update.

If the content is managed by CMS, content team can update the website directly without IT team. Google tag manager, in the same sense, aim to help marketers update the marketing code without IT team.

So a CMS tries to save the turnover time for a change in website, save labour cost, free teams from cross-team communications and allow them to focus on their expertise.

Of course setup a CMS is an investment, so it is key for managers to strike a balance. A super powerful CMS make the system complex and increase the difficulty for users to operate, a simple CMS may not save enough labour cost.

The successful CMS can be measured by :

  1. How comfortable the CMS users to work independently without IT team
  2. How much routine content work is needed for IT team
  3. How the CMS can extend its functionality with the needs from users

Our suggestion

Our general rule of thumb: content type need to update more than once a week should be managed by CMS. Otherwise leave them to IT team.

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