A/B test: from our 24 months experience

We had been working with our clients to improve their sites, some of them for more than 24 variants over 24 months period. Here is some facts you may not know about A/B test: Creativity is the major factor to find a good variant The creativity involved in A/B test is highly underrated. Knowledge toContinue reading “A/B test: from our 24 months experience”

A/B test glossary (2021)

Experiment – alias to test. Just like a labortory experiement, it has a┬áhypothesis (objective) to verify. Contains varients. False positive – an incorrect winning leader results from wrong statistic calculations. Leader –  the winning variant from statistic calculations. Original – Existing design/workflow on current landing page Objective – The goal, the quantitative result that need improvement. E.g. pageview,Continue reading “A/B test glossary (2021)”

A/B test – what is it? Begin in 3 steps

A/B test – is a methology to improve existing ads/landing pages/graphics that provide better results. It is a method to provide consistance improvements(so it takes time) to results, conversion rates, sales or any quantitative results. Prerequisite: basic convesion rates, numeric focused mind, ab-test glossary For example, in the contact us form, someone suggested that large submit buttonContinue reading “A/B test – what is it? Begin in 3 steps”