In view of the marketing team, the payment gateway is straightforward and easy. Channels bring customers in, they pay, simple as that, I had made numerous purchases already, right? But payment gateway matters as they is part of the funnel. A bad payment gateway flow may confuse customers during checkout, so the drop off rateContinue reading “Getting paid online – the gateway do affect your conversion rate”
Category Archives: e-commerce
Why you need a chatbot for your retail business
Social media had taken the customer relationship channel in 2017, and sure will continue on 2018. Customer get used to enquire information about products, promotions and events. Under this background, chatbot will be an efficient and cost saving tool. Customised experience As a bot, it can acquire customer information automatically from social media and provideContinue reading “Why you need a chatbot for your retail business”
Google shopping ad – new ad format launched in 2017 Hong Kong
Google shopping ads just launched in Hong Kong! (2017 September) Be one of the first few brands who join this blue sea and catch the high wave of e-commerce!\ Who can join? Adwords account linked with Merchant center E-commerce sites with online checkout, deliver-to-door Non-prohibited content/products Advantages? 1. Attractive – Ads with IMAGES Because image SELL, andContinue reading “Google shopping ad – new ad format launched in 2017 Hong Kong”
Never forgot one important advantage in e-commerce: automation (2017 Sep updated)
E-commerce is more than selling things online. It provides many efficiency breakthrough over traditional sales. 10 times of sales figure with the same salesforce, and the scale is not limited to the number of storefront. This is the playfield of pure knowledge. In some extreme cases, a team of 3 build up a million dollar shop, or workContinue reading “Never forgot one important advantage in e-commerce: automation (2017 Sep updated)”
CEO Thoughts that killing your e-commerce channel
You think you know e-commerce inside out because you buy a lot from online stores? No, you don’t. You think you know e-commerce inside out becaus e you have been in traditional retail for more than 30 years? Probably not. The following are some “common senses” that people always get wrong, so common that youContinue reading “CEO Thoughts that killing your e-commerce channel”
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