A/B test glossary (2021)

Experiment – alias to test. Just like a labortory experiement, it has a hypothesis (objective) to verify. Contains varients. False positive – an incorrect winning leader results from wrong statistic calculations. Leader –  the winning variant from statistic calculations. Original – Existing design/workflow on current landing page Objective – The goal, the quantitative result that need improvement. E.g. pageview,Continue reading “A/B test glossary (2021)”

A/B test – what is it? Begin in 3 steps

A/B test – is a methology to improve existing ads/landing pages/graphics that provide better results. It is a method to provide consistance improvements(so it takes time) to results, conversion rates, sales or any quantitative results. Prerequisite: basic convesion rates, numeric focused mind, ab-test glossary For example, in the contact us form, someone suggested that large submit buttonContinue reading “A/B test – what is it? Begin in 3 steps”

Google shopping ad – new ad format launched in 2017 Hong Kong

Google shopping ads just launched in Hong Kong! (2017 September) Be one of the first few brands who join this blue sea and catch the high wave of e-commerce!\ Who can join? Adwords account linked with Merchant center E-commerce sites with online checkout, deliver-to-door Non-prohibited content/products Advantages? 1. Attractive – Ads with IMAGES Because image SELL, andContinue reading “Google shopping ad – new ad format launched in 2017 Hong Kong”

Effective marketing landing page in 2018

Landing page – where the conversion happens. Generally a landing page consist of a form that have a few fields to enter, asking your customer to complete an action. Either register an event, subscribe to newsletter, buy now etc. To make conversion better, make your ad money more effective, these are some advise to take: Call-to-actionContinue reading “Effective marketing landing page in 2018”

Never forgot one important advantage in e-commerce: automation (2017 Sep updated)

E-commerce is more than selling things online. It provides many efficiency breakthrough over traditional sales. 10 times of sales figure with the same salesforce, and the scale is not limited to the number of storefront. This is the playfield of pure knowledge. In some extreme cases, a team of 3 build up a million dollar shop, or workContinue reading “Never forgot one important advantage in e-commerce: automation (2017 Sep updated)”

Why voting is hard?

Client: Lets put on a voting there. That can shows the popular one! Us: How do you wanna vote? When marketers want to have “engagement” and “popularity index”, voting is “the mechanic” to go. But not so much by digital marketer though. The Identity Problem Voting alone is not hard, but it always has aContinue reading “Why voting is hard?”

The most efficient banner ads size in 2018 (LREC, ??, ??)

Banner ads are created different. In 2017, Google display network accept 18 different animated ad size. But is there some size more effective for some mistery reasons? The answer is: YES. Google does provide recommendations to ad size: These are the most effective sizes to go when the creative starts. These are all appliable toContinue reading “The most efficient banner ads size in 2018 (LREC, ??, ??)”

CEO Thoughts that killing your e-commerce channel

You think you know e-commerce inside out because you buy a lot from online stores? No, you don’t. You think you know e-commerce inside out becaus e you have been in traditional retail for more than 30 years? Probably not. The following are some “common senses” that people always get wrong, so common that youContinue reading “CEO Thoughts that killing your e-commerce channel”