Never forgot one important advantage in e-commerce: automation (2017 Sep updated)

E-commerce is more than selling things online. It provides many efficiency breakthrough over traditional sales. 10 times of sales figure with the same salesforce, and the scale is not limited to the number of storefront. This is the playfield of pure knowledge. In some extreme cases, a team of 3 build up a million dollar shop, or workContinue reading “Never forgot one important advantage in e-commerce: automation (2017 Sep updated)”

Why voting is hard?

Client: Lets put on a voting there. That can shows the popular one! Us: How do you wanna vote? When marketers want to have “engagement” and “popularity index”, voting is “the mechanic” to go. But not so much by digital marketer though. The Identity Problem Voting alone is not hard, but it always has aContinue reading “Why voting is hard?”

The most efficient banner ads size in 2018 (LREC, ??, ??)

Banner ads are created different. In 2017, Google display network accept 18 different animated ad size. But is there some size more effective for some mistery reasons? The answer is: YES. Google does provide recommendations to ad size: These are the most effective sizes to go when the creative starts. These are all appliable toContinue reading “The most efficient banner ads size in 2018 (LREC, ??, ??)”

CEO Thoughts that killing your e-commerce channel

You think you know e-commerce inside out because you buy a lot from online stores? No, you don’t. You think you know e-commerce inside out becaus e you have been in traditional retail for more than 30 years? Probably not. The following are some “common senses” that people always get wrong, so common that youContinue reading “CEO Thoughts that killing your e-commerce channel”